USING TRADITIONAL MEDIA TO PROMOTE DIGITAL CONTENT
In 2023, recreational boating is a $230 billion industry–a 35% increase over the previous 5 years.
LFCU wants in on the game. But rather than covering the city in billboards that feature sales pitches in 8 words or less, I recommended they produce digital content to contribute to a common conversation piece for boat-owning hopefuls. Then, traditional media should be used to spark the conversation. Hampton Roads is home to many bodies of water–the perfect place to speak on the subject.
Window Clings for Business Loan Recipients
