But the least you can do is try and leverage some word of mouth...So, after firing up the Facebook machine, and creating a page for the author, I made a couple of conversation starters. Then, I strategically posted them in Facebook groups where our ideal customers were hanging out. The result? 300+ page likes, 500+ comments, and 30,000+ views...without spending a dime on advertising or boosting posts.
Nearly 4 million listeners...
Heard Jeff's book being read on air (thanks to my word-of-mouth strategy)
Multiple-Choice Posts
Which team made the most of their partnership?
Which Biblical event would be coolest to participate in?
30-Second Channel Trailer
The client wanted a decent-looking trailer video for his social media. Even with a $0.00 budget, I think the core purposes of the channel are successfully communicated in this short video.
In the 21st century, the best way to sell books is to give out plenty of ideas for free. These social media posts took an entire page from Jeff's book, Called to Cooperate, and put them over a colored background.
