For decades, Fair Distributing enjoyed a close affiliation with Tom's Foods. The partnership included shared advertising efforts between the brands. So, when Tom's was acquired by Lance Snacks in 2005, it only made sense that Fair Distributing outfitted their trucks and machines with ads for Lance. Here's a concept that depicts what Fair Distributing could display during the COVID-19 era.
Magazine Ad
LinkedIn Ad
Fair needs to connect with business leaders, and LinkedIn is the place to do it. Therefore, the brand's social media efforts will prioritize sharing content on the professional networking site.