Growing up, like every other kid, I had a dream job. No, it wasn’t to be an astronaut, or a firefighter, or something more prestigious, like a lawyer (although, I never struggled with arguing my case). Instead, I dreamed of becoming a late night talk show host or a sketch comedian on Saturday Night Live.
My generation had an advantage. We didn't need a network T.V. contract or a countrywide tour. All anyone needed to share their sense of humor with the world was a camera (or, in my case, a beaten-up, school-issued iPad) and a stable internet connection.
My show was very “Lo-Fi” way before Soundcloud rappers borrowed the word to describe their flow. We had cut-rate tech and terrible jokes, but we weren’t ashamed of it.
We did skits, impressions, parodies, infomercials, and interviews to the tune of about 100,000 views from our small student body and a few viewers in Turkey somehow. People seemed to like it, and when I graduated, my senior superlative was “most likely to replace Jimmy Fallon.”
Amazingly enough, producing a homemade TV show is what taught me how to make videos on a budget. This Lo-Fi style has stuck with me ever since, and maybe you’ll notice that about some of the content on my site. Some of my work has that homemade flavor. And, in this social media age, I’ve noticed that people are less likely to be captivated by a Hollywood script, studio production to the max, and professional actors. Today, people stop scrolling when they see someone like them filming something they enjoy.
So, none of my videos will win an award for “Most Innovative Special FX” or “Best Set Design,” but many of them have connected with viewers in a meaningful way.
I broke into the agency scene with a position at Studio Center on the social media team. I planned content for local restaurants, sports facilities, real estate agents, as well as the production studio's own pages. I helped scout for new clients, acquire speaking engagements for the CEO, and contribute to important meetings with clients.
My next move was to Artillery Marketing LLC. (now Sales Artillery). There, I worked under the tutelage of Douglas Burdett, host of The Marketing Book Podcast. He's an army veteran and former Madison Avenue ad man. I LOVED working for Doug. He was super helpful, hilariously funny, and had a wealth of knowledge for someone like me. He also made great hiring decisions. And no, I'm not talking about me. I'm talking about my direct supervisor, Pete Humes, the man behind the hilarious blog, "Five Song Friday." At the end of every week, I get this email newsletter from Pete, and to this day it makes me laugh out loud, reminding me of his unique sense of humor and genius copywriting skills.
Eventually my run with Artillery came to an end when a client's board of directors decided to cut their marketing budget completely, even though we had their website ranking for THOUSANDS of keywords and outperforming 11 of their competitors...Pete and I reluctantly left, but Doug was able to pivot his business model. Now, he teaches clients to insource their marketing in order to cure themselves from agency addiction. Whenever he isn't drowning in marketing books and drinking scotch for his podcast, I still work on projects for Doug.
Since then, I have officially arrived...in the corporate marketing scene. I work for a debt collection company, where we try to convince customers, investors, and government officials that we're not evil. We're selling a service that nobody wants and everybody hates.
I can handle that marketing task, so I'm pretty sure I can handle your promotional needs. Click the box to check out my résumé.
This playlist, filled with some of my favorite songs, will give you information about me until it's coming out of your ears!
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