Shopping Mall Poster
In order to drive consumers to Eastwood's brick-and-mortar location, I wrote and designed this out-of-home poster ad. The photo is a glimpse of Eastwood's line of products, and the copy provides reasons as to why a person should not skimp it when it comes to furniture. In the final edition of the poster, a QR code was added to direct customers with walking directions from the sign to the store entrance.
Magazine Ad
Activation Ideas
Customers can walk by the showroom and test out the furniture products. "Take a seat! Just don't literally take it..."
To give customers additional ways to interact with Eastwood Shop's furniture, we suggested the brand add it's products into virtual room decorating games, like "Design Home: House Renovation."